What is a 160×600 Wide Skyscraper ad?
The Wide Skyscraper (160×600) is one of the most popular IAB standard ad sizes. It's commonly used for sidebar ads and is supported by all major ad networks.
What file size should display ads be?
Google Ads requires display ads under 150KB. Most ad networks have similar limits. Use JPEG at 70-80% quality or optimized PNG for text-heavy ads.
What format is best for banner ads?
Use JPEG for photo-based ads, PNG for graphics with text and sharp edges, and GIF or HTML5 for animated ads. Keep file sizes under 150KB.