What image size does Facebook recommend for ads?
Meta recommends 1200×628 pixels (1.91:1) for landscape feed ads and 1080×1080 (1:1) for square ads. Square ads tend to perform better as they take up more space in the mobile feed.
How much text can I have on a Facebook ad image?
Meta removed the strict 20% text rule, but images with less text generally perform better and get lower costs per result. Keep text minimal and use the ad copy field for messaging instead.
What file formats does Facebook accept for ads?
Facebook accepts JPEG, PNG, and most standard image formats for ads. Maximum file size is 30MB. Use JPEG for photographs and PNG for images with text or logos for the sharpest results.