Marketplace Product Image Specs
Marketplace listings rank partly on image quality: pixel-sharp, correctly-sized photos surface above cropped or low-resolution competitors. Amazon's image scanner rejects logos and watermarks outright; eBay rejects added borders; Etsy ranks listings with 10 images higher than those with one. Each preset here matches the platform's published image requirement so the listing renders without the platform's own downscaler kicking in.
Conversion data on marketplaces is unforgiving — a 10% drop in primary-image sharpness correlates with a 15-25% drop in click-through rate from search results, depending on the platform. Image quality is a direct ranking factor on Amazon, Etsy, Walmart Marketplace, and Coupang. The presets here produce the exact dimensions each platform's listing search ranks against, so your primary image isn't downsampled by the CDN before it reaches the customer's screen.
How to choose the right preset
- Pick by marketplace platform. Amazon (2000×2000), eBay (1600×1600), Walmart (1500×1500), Etsy (2700×2025) each have specific dimensions for the primary image — match the marketplace you're listing on.
- Square is the universal safe choice. 1:1 ratio works as the primary image on every major marketplace. Amazon and eBay require it for the main listing image; Etsy supports both square and 4:3.
- Keep the file size moderate. Amazon caps at 10 MB per image, but their image-quality scanner deprioritises files over 5 MB even within the cap. Most presets here output 1-3 MB to the same visual quality.
- Don't add overlays to the primary image. Amazon, eBay, and Walmart all reject listings with watermarks, promo text, or sale badges burned into the primary image. Use the platform's own promo-banner widget instead.
- Plan secondary images separately. The primary image rules are strict; secondary / lifestyle / detail images have looser requirements and can include scale references, model shots, or detail crops.
Every Marketplace Listings preset
All 16 recipes in this category. Click any card to land in chat with the recipe pre-loaded — drop an image to run.
Common mistakes
- Submitting the primary image with a watermark or seller logo — auto-rejected by Amazon, eBay, and Walmart.
- Submitting at less than the platform's minimum (Amazon 1000×1000, Walmart 1500×1500) — listings won't show the zoom feature, hurting conversion.
- Compressing the file too aggressively to fit the platform's size cap — visible artefacts on the zoom view turn buyers away. Use the platform's exact dimension preset instead.
- Mixing aspect ratios across the listing's image set — buyers swiping through images see jarring layout shifts; standardise all variants to the same ratio.
- Forgetting the white-background requirement — Amazon's primary image must be on pure white (#FFFFFF); off-white or transparent renders as light grey on Amazon's CDN.
- Using lifestyle / scale-reference photos as the primary image — most marketplaces require the primary image to show only the product. Use lifestyle images for slots 2-7.
Frequently asked questions
Why does each marketplace have a different size?
Each platform's image CDN is tuned to a specific dimension. Uploading at the platform's exact native size means the CDN serves your file unmodified — no downscale, no re-encode, no quality loss between your export and the customer's browser.
Will my image rank higher with these presets?
The presets remove image-quality from the variables hurting your rank — they don't replace product photography skill, listing copy, or competitive pricing. Image quality is one ranking signal among many; it's a necessary condition, not sufficient.
Can I add my logo to the corner?
Not on the primary image for Amazon, eBay, or Walmart — those platforms reject it. Etsy and Shopify allow it. The presets preserve whatever's in your source image; the rejection happens at upload time, not at preset time.
How do I prepare a transparent-background product shot?
Run the background-remove tool first to extract the subject, then composite onto a flat white layer in any image editor, then run the marketplace preset. Amazon specifically requires #FFFFFF white, not transparent.
How private is the processing?
Every preset runs entirely in your browser using canvas APIs and WebAssembly. The product image — which may be valuable IP or unreleased — never travels to any conversion server.
What about animated GIF or video?
Most marketplaces support video for the listing's media gallery slot 7+ but not as the primary image. Animated GIFs are rare in marketplace contexts; convert to static JPEG for the primary slot.