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1600×400 JPEG · 4:1
Marketplace listings rank partly on image quality: pixel-sharp, correctly-sized photos surface above cropped or low-resolution competitors. Etsy Shop Banner matches the platform's published image requirement so listings render without the platform's own downscaler kicking in. The preset produces 1600×400 JPEG, which is what Etsy uses for the primary product image.
| Output dimensions | 1600×400 pixels |
|---|---|
| Aspect ratio | 4:1 (4:1) |
| Output format | JPEG @ 92% quality |
| Processing | 100% in your browser — no upload |
| Cost | Free, unlimited |
| Source | Official guidelines |
Audience: ~95 million active buyers, handmade and vintage focus.
How Etsy ranks images: search-driven; image quality and click-through rate are direct ranking signals. Posting at the platform's exact native dimensions (1600×400 px) preserves your original framing and avoids the softening that happens when the platform's own resampler runs to fit its expected size.
Platform-specific note: Etsy listings show 10 images per listing; lifestyle / scale-reference images alongside the product photo improve conversion.
This preset is a deterministic recipe — every step has fixed parameters so the result is byte-identical across runs of the same input.
Etsy Shop Banner crops your input to 4:1 and resizes it to 1600×400 px as JPEG — a 640-kilopixel output. The work runs through canvas APIs and a WebAssembly image-encoder; the source image is decoded into an off-screen canvas, transformed in place, and re-encoded without any network upload.
Marketplace listing tools sometimes silently downsample images that exceed their internal limit; this preset's exact-size output sidesteps that path. The browser-side path also means the file never leaves your device — relevant when the input contains personally identifiable information, screenshots of private documents, ID scans, or proprietary product photography.
1600×400 px, saved as JPEG at quality 92%.
The target platform — see the cited spec — uses 4:1 as its native frame. Submitting any other ratio means the platform's own crop runs, which often clips faces or text near the edge.
The target accepts JPEG, and JPEG compresses photographic content 5-10× smaller than PNG with no visible difference at quality 92%. PNG is the right choice only when the image has hard edges or transparency — which photo-ID, social posts, and product photos don't.
No. This preset runs entirely in your browser using WebAssembly + canvas APIs — no server round-trip. You can verify this in your browser's network panel: only static asset requests, no image upload. The file never leaves your device.